THE WITCHEN
Turning dreams into reality*
where intellect meets intuition
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where intellect meets intuition •
The Witchen specializes in immersive business strategy, creative concept execution, personal development facilitation and earth-based practices. I work with expansive entrepreneurs who hold a vision to build a better future.
I help my clients get the visibility they deserve, collaborate on projects that embody Indigenous values, and generate experiences that reconnect humans with the land, each other, and themselves. My clients are global, and our impact is timeless.
Immersive Business Development
Let’s Start here!
The time I lived on a remote island in the Swedish archipelago, on a working sabbatical, where I was hired to make a kayaking company more profitable.
DISCOVER THE
OFFERINGS
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![A woman wearing a faded blue and white striped shirt. She is crouching as her hands embrace a tree stump with little mushrooms growing in it. She is in a field.]()
Immersive Business Development
Ready to take your place-based business to the next level? You’ve got a bold vision and can see the potential, but cutting through the noise feels like a challenge.
That’s where I come in. With an immersive, hands-on approach, I specialize in turning big ideas into actionable growth strategies that bring your vision to life.
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![Woman stretching on a sculpture with a cyan blue surface. Sculpture has many planes jutting out from one another at a cross-section.]()
Creative Direction
With 10+ years of international experience ranging from solopreneurs to global companies, I love holistic creative strategy. I specialize in creative project management and storytelling marketing.
Ensuring the elements, mindsets and values of your business are cohesive, magnetic, and evolutionary.
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![Barefeet framing a notebook on a desert ground. The notebook has a drawing of a pinecone and twig.]()
Experience Design
I curate events for growth through discomfort, helping individuals connect with the land to discover themselves.
Together, we cultivate better stewardship of the land and each other.
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FREE WORKSHOP: The Website Story Arc
This online event was offered to the College of Extraordinary Experiences alumni (2023). It is a MUST-WATCH for anyone who has a website or may have one in the future.
It simplifies the content structure, provides prompts, and teaches you the Davinci code behind every excellent website!
WHAT’S BUBBLING?
Take a peak in the cauldron to discover what companies and people I’ve worked with:
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Lululemon
I curated brand activations and personal development experiences, to diversify and grow their community.
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Pan Macmillan
I was a book cover Designer turned Design Manager of the fastest-growing imprint and recipient of multiple awards.
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Do The North
I lived on a remote island in Sweden where I partnered with a kayaking adventure company to generate innovative collaborations and improve team culture and overall visibility.
ABOUT
JUSTINE
I’ve been a multi-award-winning book cover designer at a publishing house, a blogging kayaker in Sweden, an experiential curator for a global fashion brand, a website architect for heart-led entrepreneurs across the globe – and – most recently an ideas strategist.
To others, it may seem random, but in every role, I am me! A professional blind spotter, champion of dreams, and infinite problem solver.
We may not know how we will change each other’s lives, but I know it’s going to be great!
Justine xx
“Justine brings with her a great deal of wisdom. She is never afraid to swim against the current yet never comes across as arrogant, simply honoring her truth. In turn, setting off a ripple of courage for others to follow suit and shine as individuals with valid ideas.”
David Kam, Founder of kindredpacket
Creative, Movement Artist, Speaker
