THE WITCHEN

Turning dreams into reality*

where intellect meets intuition

•

where intellect meets intuition •

The Witchen specializes in oral, visual, written, and digital storytelling. I work with expansive entrepreneurs who hold a vision to build a better future.

I help my clients get the visibility they deserve, collaborate on projects that embody indigenous values, and design experiences that reconnect humans with the land, each other, and themselves. My clients are global, and our impact is timeless.

Culturaly Storytelling & Strategy

Let’s Start here!

The time I lived on a remote island in the Swedish archipelago, on a working sabbatical, where I was hired to make a kayaking company more profitable. 

DISCOVER THE

OFFERINGS

  • Noah Purifoy Sculpture with a cacti plant in the foreground

    Cultural Storytelling & Strategy

    Do you have a regenerative travel project that needs exposure?

    I excel at culturally immersive initiatives that require the preservation and promotion of cultural authenticity.

    See a case study
  • Woman stretching on a sculpture with a cyan blue surface. Sculpture has many planes jutting out from one another at a cross-section.

    Creative Consulting

    With 10+ years of experience, design is my first language and I love to share it! I specialize in creative project management, website development, and brand strategy.

    Ensuring your visual touchpoints are cohesive, magnetic, and evolutionary.

    Learn more
  • Barefeet framing a notebook on a desert ground. The notebook has a drawing of a pinecone and twig.

    Experience Design

    I curate events for growth through discomfort, helping individuals connect with the land to discover themselves.

    Together, we cultivate better stewardship of the land and each other.

    Learn more

  • FREE WORKSHOP: The Website Story Arc

    This online event was offered to the College of Extraordinary Experiences alumni (2023). It is a MUST-WATCH for anyone who has a website or may have one in the future.

    It simplifies the content structure, provides prompts, and teaches you the Davinci code behind every excellent website!

    Discover it now

WHAT’S BUBBLING?

Take a peak in the cauldron to discover what companies and people I’ve worked with:

  • A woman back-to-back with a taller man. Both extending their arms up to the sky. Outside in dry grass with tall wheat.

    Lululemon

    I curated brand activations and personal development experiences, to diversify and grow their community.

    Learn more
  • A blonde haired woman holding her own book titled The Beautiful No. She is seated before a microphone, with headphones on and holding her reading glasses in the other hand.

    Sheri Salata

    I worked with Sheri, the last executive producer of The Oprah Winfrey Show, to evolve her own brand to be an authority of its own.

    Learn more
  • Collage of bold graphic book covers celebrating Pan Macmillan's 70th Anniversary

    Pan Macmillan

    I was a book cover Designer turned Design Manager of the fastest-growing imprint and recipient of multiple awards.

    Learn more

ABOUT
JUSTINE

I’ve been a multi-award-winning book cover designer at a publishing house, a blogging kayaker in Sweden, an experiential curator for a global fashion brand, and most recently a creative consultant for an ex-producer turned transformation doula. To others, it may seem random, but in every role, I am me: a professional blind spotter, champion of dreams, and infinite problem solver.

We may not know how we will change each other’s lives, but I know it’s going to be good.

Justine xx

“Justine brings with her a great deal of wisdom. She is never afraid to swim against the current yet never comes across as arrogant, simply honoring her truth. In turn, setting off a ripple of courage for others to follow suit and shine as individuals with valid ideas.”

David Kam, Founder of kindredpacket
Creative, Movement Artist, Speaker