CONSULTING

Creative Direction*

Do you have a business in slow travel, slow-food, regenerative tourism, esoteric wellness or personal development? And are you ready to evolve into something bold? I can help!

I work immersively with my clients to thoroughly understand their business, their vision, and their personal expression. Together, we will close the gap from where you are - to - where you want to be; through tangible, actionable steps.

it's one thing to create change but it's another to create resonance

it's one thing to create change but it's another to create resonance •

Are any of these true for you?

  • Did you start your business with a small budget and now you’ve grown into something really special but your current iteration doesn’t reflect where you are now?

  • Do you have lots of ideas on how to reinvigorate your company but you aren’t sure where to start?

  • Do you have a project in mind that excites you and even though it challenges what may be possible, part of you just has to see it through?

  • Is your endeavor an absolute vibe and you know the world NEEDS to discover it but you’re not standing out?

  • Have you haphazardly committed to the design of your vision and know there is a through-line in everything but it’s not being visually communicated?

  • Do you want more people to see you for you – and support you for it?

A woman curled over a yellow sculpture in the grass that's pointing upwards. She looks defeated.

Together we can create >

* New products & services that excite you to show up

* Audience clarity & comprehension


* Effective communication


* Optimal functionality


* Brand differentiation


* Increased conversion rate


* Cohesive & expansive branding


* Visibility & exposure in a way that feels personal & integrated

SERVICES  INCLUDE

  • Woman sitting in a white tub surrounded by gravel and looking onwards to a white cone in the gravel

    Project Management

    Does your brand or business have a project that needs a creative visionary with operational excellence?

    Contracted to oversee every aspect of your project, I ensure seamless coordination and exceptional results within scope, budget and deadlines.

    If you can dream it, I can build it.

  • A white woman lying in the grass under a sculpture of yellow metal beams that come to a point.

    Holistic Business Development

    Have you outgrown your current services? Or do you have new energy for your existing business?

    Let’s take a big picture perspective, sift through what’s working and what’s not and lean into where you personally want to go!

    It’s time to build a better container.

  • a white woman standing behind a metal sculpture of an eye

    Culture Strategy

    Is your culture aligned with your brand? Do you need to realign your values with your people?

    Together we’ll create an embodied understanding of team and ensure you are attracting your people. Both as team members and cleitns. It’s like crafting your own bat signal and shining it out into world.

    Let’s simply and align your north star.

RECENT  PROJECTS

  • A light blue square with a wavey border. The word "life is in brackets followed by the word "map".

    Sheri Salata's LIFE(Map)

    In 2023 I project managed the creation of Sheri Salata’s LIFE(Map). She launched this trademarked digital experience to an exclusive cohort that used this tool to support their personal growth.

    Today she is in her third cohort with the (LIFE)Map.

  • a cream coloured square with spot illustrations in a variety of shapes

    Katie Tooke's Website

    Paving a new path as a mark marker, following her MA in illustration, we created a website dedicated to Katie Tooke’s unique creative process.

    It has a Wes Anderson feel, and a fluid framework to support Katie’s artistic evolution.

  • a black square in the centre of a dark photograph of a castle in Poland. There is a white logo in the centre of the black square. It is of an "X" going through a portal.

    Extraordinary Experiences Studio

    Playing off the “X” and “O” we developed the concept of entering a portal. Paul Bulencea of The College of Extraordinary Experiences’ created a version of this logo using AI.

    Despite Twitter’s unfortunate rebrand, it’s still the logo.

“Justine is a wonder. She helped me carve out a unique and new direction for my work. She set me on a path to understanding my process and style more deeply and took the time and energy to ensure it came across all aspects of the website.”

Katie Tooke M.A., Award-Winning Book Cover Design & Professional Mark Maker

See more of my design work here!

My origin story as a professional designer began at Pan Macmillan where I too did book covers.