ABOUT JUSTINE
Hello, I’m Justine and welcome to The Witchen – a transformative space that offers personal and professional growth through the blending of spiritual wisdom, emotional mastery, and innovative leadership.
All of our offerings partner with individuals committed to stepping away from the noise and into a space of meaning, challenge, and healing – to move forward with ease into their next BIG evolution.
A heretic investigator*
it's better to regret having done something, than to regret never knowing
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it's better to regret having done something, than to regret never knowing •
Why is it called The Witchen?
The Witchen comes from the term “Kitchen Witch” – someone who infuses intention and magic into everything they prepare. The outcome? Pure alchemy.
Known for offering nourishment, care, and connection, Kitchen Witches are masters of weaving the mundane with the sacred.
Fun fact: Have you heard the belief that whatever you dressed up as for Halloween is what your soul came here to do? If that’s true, I’m 1,000,000,000% a witch. Except that one year when I went as a silver alien. Maybe I’m a witch alien. (See image adjacent)
Bold, unorthodox & provocative
The journey is the answer, the land is the teacher, and alchemy is the outcome
The Witchen challenges conventional ideas about what it means to be in purpose and find success in your business. We reject cookie-cutter definitions of fulfillment and instead seek deeper, more personalized truths to build businesses that align with individual values and lived experiences.
We partner with you to:
Examine societal norms about energy management, what your business “should be”, ambition, and productivity with a critical lens.
Explore alternative pathways to success beyond what has been working, where you should go, or financial gains.
Advocate for integrating your unique expression into your professional life, marketing and self-promotion.
View goals as dynamic, evolving journeys rather than a fixed endpoint.
We act as a disruptive guide who encourages you to redefine growth on your terms, even if it means doing it like no one else!
Who am I – in purpose?
I am an agent of change who is here to awaken others to their Call to Adventure. I live for disruption of the mundane, the pursuit of curiosity, and accessible action. Everything I touch is a unique expression designed to create transformation.
–– My Core Gift is helping people fully express who they are. I give it by helping them to know when to get into the nitty-gritty (and when to glide above), realize they can’t think through their emotions, draw on the compass of Self (to navigate the dark) – and believe change is alway possible.
Career timeline
March 2014 - 18
Designer to Design Manager of Bluebird Books
Pan Macmillan Intl. Publishers Ltd.
London, UK
May 2017
Sabbatical from Pan
Business Development Manager
Do The North
Sankt Anna, SE
October 2018
Seasonal Educator to Curator (EMEA)
Lululemon Althetica
London, UK
August 2020
Burnout Recovery
Non-applicable
Calgary, CA
January 2022
Freelance Website Architect
JA Studios
Calgary, CA
January 2024
Mentor, Facilitator & Strategist
The Witchen
Calgary, CA
Paper trail & proof
Education
Bachelors of Design
Alberta University of the Arts (AUArts)
Calgary, CA
2009 - 2013
Licenses & Certificates
Positive Intelligence (PQ) Coach
September 2024
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Core Gift Discovery Master Facilitator
Core Gift Institute
June 2024
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Magic in the Middle Ages
Universitat de Barcelona
March 2024
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Extraordinary Experience Design Certificate
The College of Extraordinary Experiences
August 2023
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Web Design Strategy & Info. Architecture
California Institute of the Arts
May 2022
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Feminism and Social Justice
University of California, Santa Cruz
January 2021
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Indigenous Canada
University of Alberta
November 2020
Awards
D&AD Graphite Pencil
Art Direction & Design Award
2018
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Best Series Design Award
The Academy of British Cover Design (ABCD)
2018
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50 Books | 50 Covers (x2)
AIGA & Design Observer
2016
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D&AD Wood Pencil
Art Direction & Design Award
2016
Volunteering
ADPList Mentor - Career Transitioning
38 Global Mentees // 27 Reviews
Remote
Guest Lecturing
Oxford Brookes University - Publishing
Oxford, UK
2016 & 2017
Who am I – in person?
My friends know me as a joy witch, mystic artist and conduit for BIG IDEAS. The one who is always starting habits with ritual, celebrating life’s transitions (usually endings) and discovering new medicinal plants. Wherever I am in the world – I love slow travel and living abroad – I am passionately sharing my latest discoveries.
My platforms of expression include:
Written thought leadership: The Croneicle (my blog) LinkedIn & Substack
Written wellness discoveries: Longevity Elixirs (my newsletter)
Audio musings: Voice Nodes (my previous podcast)
Visual artistic practices: Instagram @janweile & @colourmyaura
Visual digital collages: The Croneicle
My Astrology: Taurus (sun), Gemini (moon), Pisces (rising)
My Human Design: 5/1 Manifestor with an Emotional Authority
“She’s one of those stand-out creatives who is able to tap into something much deeper than making connections between things. And as her playful spirit surprises you with ideas and images, you find yourself drawn into new possibilities. She’s kinda irresistible. ”
Bruce Anderson, Founder of Core Gift Institute
Crafts-person in the worlds of life-purpose, ideas, buildings and nature
