IMMERSIVE
Business Development*
Do you run a place-based business that orients around food, adventure, or earth-based practices? Your guests already feel the magic of connection to the land, stillness, and culture–but behind the scenes, are you struggling to identify:
New products or services that reflect your values and resonate with who you are today as a founder?
Friction within your team relationships that hold your growth back?
Ways to build a thriving, inspired company culture that aligns with your mission?
Meaningful gatherings for team and/or guests that strengthen your brand’s story?
transform your place-based business from the inside out
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transform your place-based business from the inside out •
Growth, Connection, and Regeneration
A 2–3 Month Immersive Collaboration Designed to Tighten Your Business
I’m Justine Anweiler, a business development consultant specializing in regenerative tourism and place-based businesses. For 2–3 months, I’ll immerse myself in your world, living and breathing your business, to identify areas of opportunity and growth that (likely) you can’t see. My mission is to help you create an ecosystem that connects your purpose with your audience—so your business becomes a magnetic expression that attracts its people.
A Holistic, Hands-on Approach
I’ll relocate to where you are in the world for the duration of our engagement, becoming a part of your team, your culture, and your community. Together, we will:
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Generate BIG IDEAS
From new offerings to workflow improvements, we’ll create actionable strategies to align your business with your vision.
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Enhance Team Dynamics
Your team is the heart of your business. I’ll work closely with your team to build relationships, identify limitations, and foster a thriving, purpose-driven company culture.
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Curate Guest & Team Experiences
We’ll design meaningful gatherings and initiatives that strengthen your connection to the land, your mission, and your brand story.
What you’ll walk away with >
1. A Fresh Perspective
You’ll gain insights and solutions from someone who deeply understands your business—because I’ve lived it alongside you.
2. Tangible Results
Expect new offerings, clearer workflows, improved team relationships, and actionable strategies that will help you attract the right talent, clients, and partnerships.
3. A Clear Path Forward
By the end of our time together, you’ll have a roadmap for sustainable, purpose-driven growth that resonates with your vision and values.
Why Partner with The Witchen
Over the past decade, I’ve developed purpose-driven brands in slow travel tourism, wellness, and regenerative leadership to grow in alignment with their values:
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![A woman with her arms around a burnt tree stump. She is wearing a striped top and sunglasses in a field.]()
Do The North
Directed a kayaking and wild camping adventure company in Sweden, where I revitalized HR, operations, and company culture. Spearheaded product diversification, unlocking new revenue streams and driving sustainable growth.
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![a cream coloured square with spot illustrations in a variety of shapes]()
Lululemon
As the first Curator to Europe, I designed programs that offered land-based connection, creativity, and adventure – as part of an emerging and sustainable growth strategy to establish brand presence in EMEA.
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![A desert inspired cafe with stone walls, cacti plants and fully open to the elements.]()
Regenerative Change Lab
Thought partnership with the founders to develop their programs and brand impact to clearly communicate their commitment to fostering resilience, reimagining possibilities, and thrivability.
Amplify the Resonance of Your Business
2–3 Months. Immersive. Transformative.
Here’s what we’ll do:
Month 1. Deep Immersion & Discovery: I’ll integrate into your business, and experience it firsthand – to uncover hidden opportunities and pinpoint challenges in your offerings, relationships, and culture.
Month 2. Strategic Innovation: We’ll co-create a roadmap for new offerings, improved workflows, and stronger team dynamics. Grounded in your purpose and ready for action.
Month 3 (Optional). Implementation & Integration: I’ll work alongside you to bring these ideas to life and ensure they’re embedded into your business.
“I felt both supported and well-guided throughout the experience. While the entire process made sense, the outcomes were not entirely predictable, which I truly appreciate. Sometimes, self-discovery workshops can feel very repetitive, but with her, I found a nuanced perspective that greatly enriched my journey in building my personal brand.”
Alejandra Matallana, Co-founder of tie-dye
Strategic Designer, Creative Alchemist
